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Sports sponsorships hit by economic crisis

Dec 3rd, 2008 | By | Category: Latest News, News

PICTURE: Victoria University sports teams fundraising with a sausage sizzle.

WELLINGTON’S sports clubs are feeling the pinch of the economic crisis as corporate sponsorships begin to dry up.

As sponsorship contracts come up for renewal, many businesses are not re-signing due to economic pressures, says Kevin Wilson of Sport Wellington.

“With reduced funding from these traditional sources, it is high time to think of other ways in which to generate the income.”

Sport Wellington, the region’s sports co-ordinator, will run workshops with the aim of helping organisers find alternative ways of raising money.

Mr Wilson says there are about 50 ideas being floated for alternative sources of revenue, such as support from the gambling-funded Gaming Trust.

However, groups are receiving less money from the Gaming Trust than five years ago because of a huge increase in the number of funding requests.

Because of this, teams are encouraged to use traditional methods of fundraising, such as raffles and pot luck dinners.

Those attending the workshops will be asked to contribute their own ideas, with the aim of boosting co-operation between sporting codes.

There are two evening workshops to be held, one at Sport Wellington HQ tonight and the other next Monday at Pelorus Trust Sports House.

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