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Film Archive advertises blast from TV’s past

Nov 5th, 2009 | By | Category: Front Page Layout, Latest News, News

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FULL OF BEANS: Location shoot for 1972 Oak Baked Beans cinema advertisement. IMAGE: Kelvin Peach Collection, NZ Film Archive.

REMEMBER Bata Bullets, Leggs pantyhose and Fanta sold in bottles?

With the launch of a new online poll, nostalgic telly addicts are getting the chance to revisit some of New Zealand’s best-loved commercials.

From now until February, the NZ Film Archive is presenting a selection of classic Kiwi ads and inviting the public to pick their favourites.

Each month a new decade is under the spotlight and during November it is the turn of the 1970s.

All the ads chosen for the It’s a Sellebration! poll convey something about the times in which they were made, says web programme manager Diane Pivac.

Comparing commercials from the 1960s to those made later – like a risqué Toyota Starlet ad included in December’s 1980s selection – illustrates the increasing importance of the motto “sex sells”, she says.

Repeat visitors to the site will notice other changes in attitudes and fashions.

“In the 1960s, telecommunications weren’t advertised at all whereas by the 1980s, Telecom’s cute animals were all over the place. Nor could you advertise alcohol in the 60s, though cigarettes were no problem.

“Even the definition of what constitutes ‘female hygiene’ has changed.”

Commercials currently on show include a young Split Enz urging Kiwis to “get it together and let Suzuki blow our minds”, and Dragon’s Marc Hunter singing the praises of the “kind of kinky” Pinky bar.

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is a graduate from Whitireia's National Diploma in Journalism (Multimedia) who now works at Metro magazine in Auckland. While on the diploma programme she won the North & South Feature Writing Award.
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