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Santa Claus no longer welcome in town

Nov 22nd, 2010 | By | Category: Front Page Layout, Latest News, News

SantaMAIN 1SANTA Claus is not coming to town in Lower Hutt because the city council says Christmas parades are too commercial.

There will be no Santa Parade in Lower Hutt for the second year running as the council opts for a community concert over a parade, fearing parades have become too commercialised and were losing the Christmas spirit.

“The event had become too commercial,” says communications advisor Wei Ting.  “Often floats had little to do with Christmas and appeared to be mobile advertising for businesses.”

He says the quality of the parades had been deteriorating and numbers of spectators were dwindling.

The last Lower Hutt Christmas parade in 2008 cost $40,000 to run and attracted 5000 spectators.

In contrast, more than 20,000 people attended the Christmas Spectacular last year, the first time a concert had been hosted in place of a parade in the Hutt City.

This year Hutt City Council is contributing $45,000 toward the second Brother Christmas Spectacular event, which will be held from 6.30pm on December 4 at Fraser Park.

The free community concert will be hosted by Steve Joll from The Breeze.

The Funky Monkeys and the internationally renowned Mission Choir will be performing among other local artists.

The night will be concluded with a fireworks display at 10.30pm.

The council has no intention of running both a concert and a parade in the future.

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