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SPCA adopts out hundreds more pets

Nov 9th, 2010 | By | Category: Front Page Layout, Latest News, News

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WELLINGTON SPCA has been taking its animals to the people with innovative marketing which has seen adoptions jump by hundreds.

Initiatives include off-site adoptions, using school halls, scout halls, churches, community centres and even car yards to bring people off the streets to meet animals and consider adopting.

Adoptions for cats and kittens alone have risen by almost 40% over the past four years and dogs by 26%.

In 2006-07 1243 cats and kittens were adopted. After Waikanae came under the management of Wellington branch, adoptions of cats and kittens jumped to 1432 in 2007-08 and continued to come to 1652 the following year and 2014 in 2009-10.

Dog and puppy adoptions have also risen over that time, from 271 to a total of 366.

Animal operations manager Nicholas Taylor says there is a range of reasons for the increase in adoptions.

An “aggressive” marketing campaign is a big factor in the rise.

Wellington SPCA has 766 followers on Facebook and another 133 on Twitter, its partners with retailers in a “kitty in the window” campaign with photos, it runs a fortnightly page in the Dominion Post, plus stories and filler ads in the paper.

The organisation has also brought in more staff to handle the growing numbers in animals.

Asked how the SPCA is managing the increased activity, Mr Taylor says “as best we can”.

“We struggle. Each dollar now has to go further and care for more lives.”

He says another fact is the SPCA’s growing ability to care for animals.

“We never put down animals due to space or time limit. We are also able to save more and more animals each year even when they come in dreadfully sick through such things as snuffles.”

The SPCA has also broadened their ability to handle bigger numbers by using a larger number of foster homes.

Many cats and kittens are fostered out from a few days, to weeks or months.

During the months between October and May are the busiest times for cats and kittens to be found in the SPCA.

The  cost of adopting starts from up to $210 for kittens under 6 months old, then drops to $150 for cats aged six months to 8 years, and $75 for cats aged 8+ years.

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