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Hype wins out over health for burger lovers

May 12th, 2011 | By | Category: Front Page Layout, Latest News, News

THE greasier the better seemed to be the theme for people who happily turned their back on health warnings against KFC’s new burger.

The line up outside the Kent Tce fast food joint this week wove through the car park as people queued for a taste of the new burger, and it continued to grow after the doors had opened, selling out within three hours.

This, despite a barrage of criticism on its lack of nutritional value.

The burger is made up of two chicken fillets with bacon, cheese and ‘special sauce’ in between them, but the real difference is that there are no buns and no salad fillers.

Dr Carol Wham, senior lecturer at Massey University’s Institute of Food, Nutrition & Human Health, commented on concerns around nutrient distribution.

At 604 calories, and with reduced carbohydrates and no vegetables, the burger is shocking to nutritionists like Dr Wham.

“Our total daily intake is supposed to be made up of about 50-60% of carbohydrates, 15% protein, and less than 30% of fat, and [the burger] has redistributed that intake,” she says.

“It has completely taken out carbohydrates, and has significantly increased the protein and by doing so increased the fat.

“Most people eat around 2000 calories a day, so [the burger, at 540 calories] is roughly a third of your daily intake.”

However, Double Down admirers were unfazed.

“Why wouldn’t you get one? It’s just meaty goodness – I can’t wait,” says Tim Mulqueen while waiting in line.

“This is the greatest news I’ve ever heard…tears of joy right now,” Tj Stevens wrote on Facebook.

Morehu Rei, who was one of the first in line, says he has been waiting for the Double Down since he first heard about its release in America six months ago.

“It’s just one of those things that I can tick off the bucket list – one of those things to do before I die, so yeah, we made the pilgrimage down here for it,” he says.

“You don’t really go to KFC to be healthy, it’s a treat food. I think its fine as long as you don’t get too stupid about it all.”

is a Whitireia journalism student.
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