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Tuesday, 23 April 2019 09:54 am

New online toolkit for vote system referendum

Sep 2nd, 2011 | By | Category: Front Page Layout, Latest News, News

By Christina Fitzwater

A NEW online toolkit to help people understand this year’s referendum on New Zealand’s voting system has been released today by Electoral Commission.

The online initiative steps up an education campaign begun in May and will be followed up in October with a national letterbox mail-out.

Videos, quizzes and interactive displays have been put together online to help explain the five voting options and how they compare to each other for the referendum being run at the same time as the general election.

The initiative is set out to deliver the information in a simple, honest and accessible format to suit different learning styles, says chief electoral officer, Robert Peden.

“The Referendum Toolkit is designed to help people learn about the voting systems and decide for themselves what’s important in an electoral system, based on their own preferences and values,” says Mr Peden.

The five aspects people are asked to rate are accountability, effective government, effective parliament, proportionality and representation.

“For the average voter, having the confidence to take part in the referendum means making sense of some fairly complex information, much of which will be entirely new to people.

“That’s why the toolkit is designed as a guide only, albeit one we think will give voters more confidence to have their say in the referendum.”

The online education campaign will be followed by a leaflet drop and major media distribution of information, says Anastasia Turnbull, communications and education manager for the Electoral Commission.

“On October 9 there will be a brochure delivered in every mail box in New Zealand and this will be followed by radio, print, TV and online information.

“So this is just the beginning,” says Ms Turnbull.

New Zealand has used the mixed method proportional (MMP) representation system since 1993.

Pro and anti MMP supporters have also established websites which use high profile people such as former Wellington mayor Kerry Prendergast (against) and former All Black captain Anton Oliver (for) in their campaigns.





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  1. Thanks for the summary and the links to the referendum toolkit and the pro and anti websites – very helpful.

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