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Saturday, 27 April 2019 01:52 am

What’s on your mind when you cross the street?

WELLINGTON rate-payers are having to cough up $100,000 to fund a three year campaign which raises public awareness about safety when crossing the road.

Wellington City Council’s think, look and then cross campaign started late last month and comes after research showing Wellington jay walkers are responsible for 80% of crashes involving pedestrians.road_catpic_235x175pxl

Many posters have appeared through the city asking pedestrians to consider what distractions are compromising their safety.

Wellington City Councillor, Andy Foster, says that anything the council can do to save lives is worth it.

Mr Foster also mentions that the New Zealand Transport Agency is funding half of the costs.

The campaign has branched out to social media and gives individuals the chance to interact with the campaign online.

Kim Young, Communications Specialist for the council, says they have received over 100 submissions from their online quiz which is the catalyst for the second phase of the campaign which demonstrates the distractions people face when crossing the road.

She says the new posters will be appearing on the sides of buses, at bus stops, on road safety billboards and throughout the city next week.

Where’s your head at when you cross the road? Post your comments below, we’d love to hear from you.

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  1. I am definately thinking about buses and where they’re at. Looking left, looking right and then looking left again as I was taught certainly never goes astray.

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