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Fashion passion started in South Korea, now in Cuba Mall

Aug 7th, 2014 | By | Category: Front Page Layout, Latest News, News

FASHION GURU: Moah Lee, the owner of Moah in Cuba Street. IMAGE: Ashleigh Manning

FASHION GURU: Moah Lee, the owner of Moah in Cuba Street. IMAGE: Ashleigh Manning

A FAMILY fashion story that started in South Korea and was reinvented in Otaki, has become established in Cuba St.

Now Moah Lee (right) is taking her Moah shop to about 8000 new customers at the 2014 Women’s Lifestyle Expo.

Moah says she was inspired by her parents and encouraged by her husband, Paul, to start her first shop in Otakistocking fashion imported from South Korea.

“My mum and dad have been in the fashion industry for over 40 years, so naturally I would have an interest and a taste for fashion,” Moah says.

“I have been interested in the whole process from design to manufacturing and have being learning it since I was a little kid,” she says.

Moah studied fabrics in South Korea and has always had an interest in fashion and art since a young age.

She moved to New Zealand five years ago from South Korea

She moved to New Zealand, to “become herself”.

“I visited New Zealand six years ago with Paul. I really liked the Kiwi lifestyle which is very relaxed and peaceful, compared to Seoul.

“Paul and I decided to move to New Zealand to challenge ourselves by opening several businesses.

“We first owned a uniform business which supplied uniforms to a number of high schools and then we opened Moah.”

She began Moah, which also means “collection or gathering”, because her husband Paul encouraged her. He thought that Kiwis would be interested if a shop with new fashion styles appeared in Wellington.

“He suggested that I use my knowledge and interest of fabrics and fashion to open a fashion store,” Moah says.

She opened in Otaki because she and her husband wanted to play it safe with her first business.

Moah started in March 2012 in Kapiti, and then moved to Cuba Mall in August last year.

“Over the year of the shop being in Kapiti Coast, we received really positive feedback and decided to move the shop to Cuba Mall in the city,” she says.

Moah is in the Women’s Lifestyle Expo for the first time after being encouraged by one of the organisers.

She will have on display stock from Moah, such as scarves, jewellery, tops, socks and other items of clothing.

One of the goals she has at this year’s Expo is to build a bigger and consistent client base and to put her name out there in the community.

The Women’s Lifestyle Expo runs from August 9-10 10, from 10am – 5pm on both days, with an entry fee of $10.

The organisers expect around 8000 people to attend over the weekend.

The expo will bring artisan crafts, accessories, gourmet foods, make-up and clothes from more than 180 exhibitors.

To have a better look at Moah’s stock, check out their website at

FUNKY CLOTHING: Moah Lee prepares for the Women's Lifestyle Expo IMAGE: Ashleigh Manning

FUNKY CLOTHING: Moah Lee prepares for the Women’s Lifestyle Expo. IMAGE: Ashleigh Manning

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