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Tuesday, 23 April 2019 05:42 pm

International visitors rise boosting Hawke’s Bay economy


ON THE MOVE: Takaro Trails founder Jenny Ryan. Image

HAWKE’S BAY is cashing in on the rise of international visitors in New Zealand.

Bay tourism operators says overseas visitors numbers are up and they are bigger spenders than Kiwis.

Nationally visitor arrivals were up 6% in April, compared to April 2014, according to the latest international travel and migration figures released by Statistics New Zealand.

In April 2015 there were 238,000 international visitors, up from 224,194 in April 2014.

The total was a record high for an April month.

In the year to April 2015 numbers rose 6.7 percent to a total of 2,961,673.

The total for the year to April 2014 for overseas arrivals was 2,775,868.

Hawke’s Bay Tourism general manager Annie Dundas says the amount that overseas visitors spend is the most measurable benefit.

Visitors contribute $554m into the Hawke’s Bay economy each year, up from $400m in 2009.

Ms Dundas says in times of prosperity new businesses will emerge.

“The introduction of the Hawke’s Bay Cycle Trails has meant a number of cycling related businesses have opened,” she says.

One such business, Takaro Trails, has been running for six years and is located in Napier.

Owner Jenny Ryan says the business gets 60% international and 40 percent domestic visitors.

“International visitors stay longer. They also book higher standard accommodation,” says Jenny Ryan.

International visitors stay five to seven days, and domestic visitors stay three to four days, she says

Black Barn Vineyard manager Francis De Jager echoes Ms Ryan comments.

“Overseas visitor’s guests have a higher spend, it benefits the business.”

Black Barn Vineyards is a boutique vineyard located five minutes from the village of Havelock North, Hastings.

Mr De Jager says the business gets 30% international and 70% domestic visitors.

The business markets internationally with inbound tour and cruise ship operators.

“We get international visitors mainly from Australia, United Kingdom, The United States and Central Europe,” he says.

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