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Friday, 26 April 2019 11:45 am

Capital Topshoppers camp out overnight for prize scramble

 

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Hundreds queue up for the 9am opening of Wellington’s first Topshop

Despite camping out overnight, Wellington Topshop-goers at the front of the line may have walked in with as little as $10 for their efforts.

The Lambton Quay store – which opened for the first time at 9am on Thursday – offered vouchers of random value to its first 300 customers, ranging from $10 – $1000.

Yohan Khosho (19) student, Wellington, took a gamble on getting a decent-sized voucher.

“I didn’t bring my card. I don’t even have money on it to spend, anyway.”

After hearing yesterday that a couple of people had started lining up, Khosho and a friend raced down and joined the line empty-handed, securing their spots as sixth and seventh in line.

“As soon as the rest of our group arrived I went home and grabbed chairs, blankets.

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Inside the new Lambton Quay store

“It was kind of good because we’re in a group of five so if someone needed to go we still had four people here.”

Arriving at 3:30pm meant Khosho had to spend the night on the street.

“I didn’t sleep. I tried to sleep, but I just can’t sleep outside.”

He says he’s never been to a Topshop before.

“The thing is, my friends like it so I’m probably going to end up liking it.

“I’ve had a look at their website though. They have some cool stuff.”

The store will offer a range of features over the first several days, with live DJs, a pop-up photo booth, snacks from Sweet Bakery and Serious Popcorn, and complimentary nail and beauty touch-ups all on offer.

There will also be a customised embroidery option for the first 100 denim purchases, with an embroidery designer working in-store throughout the day.

Store manager Carlene Chester (30) is excited by the number of people who have turned out.

“Heaps of people camped out overnight, which was pretty awesome.

“I’ve lived in Wellington for five years and it’s not something that I’ve ever seen before, but it’s absolutely awesome that there’s so much hype.”

She believes Topshop will be beneficial for its neighbouring stores along Lambton Quay.

“I think it will just bring more people in, with the likes of David Jones and then hopefully H+M and Zara.

“It’s great to see international retailers coming to the city.”

The Lambton Quay store marks the second Topshop in New Zealand, after Auckland’s Queen St premises opened in March 2015.

Similar brands H+M and Zara each opened their first New Zealand stores last month to Auckland’s Sylvia Park.

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