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Tuesday, 23 April 2019 12:06 am

From Cut Throat London to the barbering chairs of Wellington

May 6th, 2018 | By | Category: Front Page Layout, Latest News, News


“What’s said in the barbershop doesn’t leave the barbershop” – that’s the view of Te Auaha barbering tutor Daimon Johnson.

He much prefers good conversation to fancy décor. “The tv screens and all that, it’s not really my bag.

“For me, the barbershop is all about the banter and the atmosphere.”

And Daimon should know.

After training as a barber in central London, Daimon went on to run the award-winning Cut Throat London barbershop in Peckham.

He also helped launch the Daimon London grooming products business which became a virtual overnight success after receiving positive reviews on YouTube.

“We went from selling 10 a week on Etsy, to selling thousands a week to distribution centres.”

Daimon eventually sold his shares in the business and moved to New Zealand with his kiwi girlfriend and their child.

On arrival, Daimon worked at barbershops in Petone and Wellington city before taking up the challenge to tutor WelTec’s first-ever New Zealand Certificate in Barber Skills programme.

“I just want these kids to achieve because a lot of them are from pretty rough backgrounds.”

Students on the 34-week course will learn everything within the barbering remit outside of shaving, and Daimon is keen to ensure their conversation is just as sharp as their scissor skills.

“You might be the best barber in the world technically but you’re not the best barber if you can’t talk to people and just be a decent person.”

Free cuts and services are being offered to members of the public at both the Te Auaha and Petone campuses but Daimon is quick to remind people that bookings aren’t necessary.

“I’m old school, I think it should just be walk-ins only.

“You expect to sit there and read a magazine for a bit or chat with a bunch of barbers and get involved in the environment of the place.

“That for me is the mark of a good barber and a good barbershop.

“Someone that can make everyone feel comfortable and invited without them thinking ‘oh this place might be a bit too cool for me.’”

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